Recurring email examples for freelancers — keep past clients warm, ask for referrals on a cadence, and use your own inbox as the accountability system that keeps the pipeline full.
“Last month's numbers”
Promise your accountant last month's numbers by a set date each month — and BCC yourself so you can't quietly skip it.
“Did you publish this week?”
A weekly yes/no checkpoint on whether you published anything — post, email, video, anything.
“Increase your odds to get a new client”
A daily nudge to do one concrete thing toward a new client — then reply with what you did.
“Time to trim expenses”
Every quarter, review the last three months of expenses and cut anything you can. Subscription creep never gets a chance...
“How are things?”
A warm, no-agenda check-in with past clients every six months — the cheapest source of repeat work and referrals there i...
“What are you shipping this week?”
Name one thing you'll ship this week to someone who'll notice if you don't.
“Quick question”
A low-pressure referral ask, sent to past clients every few months. Most sends get ignored — but it keeps you top of min...
“How's [the site] working out?”
A friendly check-in a few months after delivery that reopens the door for more work and referrals.
